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Liverpool’s Glitterati Turned Out In Force For The Show-Stopping Launch Of Route 66, The City’s New Drive-In Cinema

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 Last night (3rd April), a once neglected area of Liverpool city centre was bathed in a Hollywood-style glow as a series of lights marked the way to the star-studded launch of the city’s new drive-thru cinema, Route 66.

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Over 300 guests including a host of celebrities and North West business leaders flocked to Clarence Dock, Waterloo Road, to be the first to see the UK’s biggest outdoor cinema screen.

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Residents have welcomed Route 66, which has breathed new life into a once overlooked part of the city. The launch of Liverpool’s Route 66 follows the enormous success of Manchester’s Route 66 drive-thru cinema, which attracts cinemagoers from throughout the North West.

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To celebrate the launch of Liverpool’s drive-thru cinema, which the owners say is even bigger and better than Manchester’s, more than 300 V.I.P guests were given a sneak preview of the big screen and were treated to canapés and drinks in a specially erected marquee while being entertained by Liverpool girl band, the Beatelles.

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Marcus Collins and the Lord Mayor Gary Millar did the honours, officially opening the drive-in cinema, before handing over to Radio City’s Simon Ross, who took over to host proceedings.

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Specially created footage celebrating Liverpool at its very best was shown as a moving poem by Ste Fletcher was read to the assembled guests, followed by Hollyoaks highlights, courtesy of Lime Pictures, which were a big hit with the Hollyoaks cast members who’d turned out in force to celebrate the arrival of Liverpool’s Route 66.

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Jude Cisse and Herbert Howe arrived in fabulous American cars and Erin O’Neil and Anton Powers opted for their own 4×4 to enjoy the Hollywood style drive-in Cinema.  However, when it came to suppliers and sponsors, the owners of Route 66 were proud to keep things local, sourcing cinema snacks from Liverpool ONE’s Bierkeller, goodie bags from Cricket, cocktails and mocktails from Mansion – Liverpool, lighting courtesy of Liverpool Big Events Group and Jaguars to chauffeur the V.I.P guests courtesy of Hatfields Liverpool. Guests also tucked into Liverpool-based Tag snacks, washed down with the city’s favourite calorie free drink, Skinny V.

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Route 66 Liverpool owners, Lee Seddon and John Caulfield, said: “We’re so pleased with the reaction to Liverpool’s new drive-in cinema. So many people have turned out for the V.I.P launch to show their support and to be the first to see the UK’s biggest outdoor cinema screen.

“Route 66 has already taken Manchester by storm and we think by offering Liverpool an even bigger and better outdoor cinema experience, we’re giving film-loving residents and visitors exactly what they want.”

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Following the high-profile V.I.P launch, Route 66 is open to the public from Friday 4th April and will be showing the blockbuster ‘Noah’ starring Russell Crowe and Emma Watson.

Route 66 L   iverpool (near Costco), Clarence Dock, Waterloo Road, Liverpool, L3 7BE

www.route66driveincinemas.co.uk

Entry:  £20 per vehicle

 

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