Bierkeller Signs A Deal With Former British & Commonwealth Heavyweight Boxing Champion David Price

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Liverpool’s most popular bar, Bierkeller, has announced a high-profile sponsorship deal with Liverpool-born heavyweight champion, David Price. Price, who is an Olympic Bronze medallist, has been training with Mike Tyson’s former coach, Tommy Brooks.

The award-winning German-themed bar, Bierkeller, Liverpool ONE, which features Shooters Sports Bar, will begin their David Price sponsorship deal in style, sponsoring his first fight on 12th April. Bierkeller boasts one of the biggest non-cinema 3D screens in the UK and they’ll be making the most of the big screen to show David’s first fight live from Denmark.

Bierkeller will play host to Price’s family and friends while they cheer the champion on and will also be selling tickets to the night with proceeds going to Radio City’s Cash For Kids charity.
As well as watching the fight live on the big screen, ticket holders will be entitled to take advantage of special drinks offers on the night.

Peter Robinson, Bierkeller’s Operations Director, commented: “We’re delighted to be sponsoring Liverpool-born heavyweight champion, David Price, and are excited to screen his first fight live from Denmark. There’s always a fantastic atmosphere when fans get together to watch the football and boxing on the big screen at Shooters Bar. And with David’s family and friends taking over Shooters along with the champion’s Liverpool fans, we know the atmosphere on 12th April will be electric. We’re proud to promote and support local sporting heroes and look forward to cheering David on from Liverpool’s premier sports bar.”

Mark Harnell, David Price’s Manager, added: “After signing this high-profile sponsorship deal in March, we’ll be holding a press conference within Bierkeller (on 2nd April) when David will answer questions from regional and national press. There’ll then be an exciting series of events, starting with the screening of David’s big fight live from Denmark, taking place within the Bierkeller, giving the ideal opportunity for David’s Liverpool fans to get together in a fantastic venue .”

The David Price sponsorship is the latest in a series of high-profile sports sponsorship by Bierkeller. With hugely successful Bierkeller bars in Liverpool, Leeds, Blackpool and Manchester, Bierkeller’s owners have re-invested some of their profits into local communities by sponsoring a host of local sports teams, sporting events and high-profile sportspeople like David Price.

Liverpool ONE’s Bierkeller is already firmly established as a popular destination for sports fans, screening all of the biggest matches and key sporting events within Shooters Sports Bar, their popular bar-within-a-bar. Guests return time and time again for the lively atmosphere and great selection of beers and snacks on offer.
Liverpudlian, Price, has many supporters in the city and is clearly proud to have signed the sponsorship deal with Bierkeller, having taken to twitter to tell his fans about the deal. Eagle eyed boxing fans will spot Price sporting the Bierkeller logo on his new tops and shorts during all of his upcoming fights.

To book tickets to watch Price’s next fight screened live at the Bierkeller on 12th April, call: 08455 333 000 or visit: www.thebierkeller.com/liverpool/


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