Liverpool PR Agency Signs New Deal With Bierkeller Chain Success

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The PK Agency has celebrated 8 months of a successful campaigns with the Bierkeller chain by signing a new 12 month deal to create future marketing and PR campaigns for the entire Burning Night Group.

The Burning Night Group and Initial Effect Limited have established bars and restaurants in Leeds, Liverpool, Southport and Blackpool, and recently launch their most extravagant site in Manchester. Due to the huge popularity of their current venues, the group are also investigating expansion sites in Dublin, Cardiff, Nottingham and London.

The Bierkeller venues in particular have been a huge part of the group’s achievements, with their city centre establishments that provide the finest German beers, Bavarian style menus and live entertainment, in a relaxed and informal environment. With each venue enjoying its own roster of unique events and promotions, the chain’s marketing and PR campaigns require concentrated effort and ingenuity. The PK Agency have adapted to the requirements of this growing and thriving business cementing their reputation as a leading expert in their field not just in the North West, but on a wider national scale.

Paul Knowles, Founder of the PK Agency says, “We have worked diligently since launching the Bierkeller Entertainment Complex in Liverpool One and have worked hard to build the Bierkeller brand throughout the North. The whole team effort has paid off as the Bierkeller venues, plus their integrated brands Around The World bar, Shooters Sports bar, The Ski Lodge and the Park Row have become both popular and established in the region. The Bierkeller brand has set a benchmark in providing unique drink, dining and entertainment destinations and we are proud to be part of that accomplishment. We are delighted to sign this new contract and we hope that our continued work will heighten the chain’s future success.”

Peter Robinson, Area Manager of Burning Night Group says, “We have enjoyed working with Paul Knowles and his team at the PK Agency and their innovation in both marketing and PR terms has been a huge asset to us. Our company has been one of the highest performing in its sector in the last two quarters, and we consider the way the Bierkeller brand has been built and promoted through the work of the PK Agency to be a key ingredient in our continued success. We look forward to another great year of working with the PK Agency. The firm’s professionalism, high standards, knowledge of our markets and attention to detail has impressed us and so we were keen to forge a more permanent working relationship with them. We now look forward to furthering the prominence of our brands and hopefully expanding into other cities in the near future.”

The PK Agency has won 4 regional awards and 2 national awards for their work within professional service, lifestyle, hospitality, celebrity and fashion sectors with their latest account involving PR for London Fashion Week for Fashion TV Europe.



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